The Bluetooth tracker space isn’t exactly bursting with excitement. It’s boring hardware. It sits in your keyring or glued to your luggage. But when you lose something vital? It’s the only thing standing between you and a panic attack.
That’s why the current dip in price matters.
As of July 20, Apple’s second-generation AirTags have hit their lowest price ever. You can grab a four-pack at Amazon or Best Buy for just $89.
How much do Apple AirTags cost on sale?
The standard retail price for the four-pack is $99. That 10% discount seems minor until you look closer. We saw a dip during Prime Day last month, but this is the first confirmed price drop since then. It’s the bottom of the barrel.
Do the math. One AirTag runs $29. Four should cost $116. Getting them for $89 cuts the cost per unit down to $22.25.
That’s a tangible saving on hardware that doesn’t change often.
Why the second-generation model?
You might be wondering if the upgrade is worth the spend. Senior Editor Stan Schroeder broke it down in his review. Visually? It’s the same. The setup process hasn’t changed. You’re not going to notice a difference in how simple they are to use.
But the internals have shifted.
The range is greater. The built-in speaker is louder. This matters when your keys are buried under a couch cushion in the dark. More importantly, the new Precision Finding feature works with Apple Watch Series 9 and later. You can use the watch as a remote compass to guide you directly to the tracker. That’s a functional leap, even if the plastic casing looks identical.
Which AirTags deal is best right now?
Apple users have limited choices in the tracker world. AirTags integrate into the Find My network, leveraging billions of iOS devices for location pings. Third-party alternatives exist, but none offer that ecosystem depth.
With this $89 price tag, the primary barrier—cost—is finally reasonable.
Are you buying these for travel? A bag drop might lose your suitcase. An AirTag makes it recoverable. Using them for everyday essentials like car keys or wallets? Sure. But the travel use case is where the ROI spikes.
The high price point has always been the con for AirTags. $99 feels steep for a little disc of plastic and a coin battery. At $89 for four, it feels palatable.
The sale won’t last forever. Prices usually creep back up to the MSRP within weeks. If you need a reliable way to track your stuff without turning to Android-compatible trackers, now is the moment to act.
The hardware is familiar. The features are incremental but useful. The price is historic.
Go grab the pack. Your future self will thank you when you stop frantically checking pockets.
