July 24-25, London. That’s your window.
Samsung is turning a corner of Soho into The Fold Inn. It’s a pop-up bar. Specifically, it’s a Galaxy Fold-inspired space. Think British pub culture meeting tech design. It opens July 24 at 11 a.m. BST. It closes July 25 at 8 p.m. BST.
This isn’t just marketing fluff. It’s a hands-on experience with the newest Galaxy Z devices.
What is the Galaxy Fold pop-up pub?
The Fold Inn is part product showcase, part traditional pub. At the center sits a bar designed with cues from the Samsung Galaxy Fold.
You can order custom drinks. Each beverage reflects a specific Galaxy Z model’s personality. The menu changes with the hardware. It’s thematic. It’s interactive.
Why a pub? Samsung claims it wants to show off next-gen foldable phones in a setting that feels authentically London yet completely unexpected.
“The pop-up is meant to showcase the next generations of its foldable phones.”
How to visit The Fold Inn
Attendance is limited. You can’t just wander in whenever.
When:
– Friday, July 24: 11 a.m. – 8 p.m. BST
– Saturday, July 25: 11 a.m. – 8 b.m. BST
Where:
The Fold Inn
15 Bateman Street
London, W1D 4AQ
UK
It’s in central London. Bateman Street is tucked away enough to feel like a discovery, close enough to make it easy for a day trip.
Which Galaxy Z devices will be featured?
You’ll get hands-on time. The focus is on the latest Galaxy Z lineup. If you’ve been following the foldable phone market, you know Samsung leads the charge in form factor innovation.
This event lets you touch and test those devices without the usual retail pressure. It’s about feel. It’s about the hinge. It’s about whether a foldable smartphone actually works for your daily life.
The bar theme reinforces the tech. You drink the drink, you use the phone. The lines blur intentionally.
Is this a must-go for every tech fan? No. But if you’re curious about the future of mobile screens, or just want something different from your typical London pub crawl, the dates are set. Don’t sleep on it. Two days only. Then it folds away.
